Finding the right salespeople has become one of the major challenges MSPs (Managed Services Providers) are facing today. With so many IT solutions providers to compete with these days, the need to find first-class individuals to do sales and marketing has become of utmost importance especially for IT companies that are aiming for business growth. Good salespeople are difficult to find so this raises the question “where do you find the right salespeople?”

Although many businesses still use the “Rainmaker Model” (which is simply hiring a telemarketing individual at a low pay grade to call prospects and produce leads for the Rainmaker whose job is to close sales through on-site meetings), more and more companies today are outsourcing this very function to professional telemarketing firms. Various industries have been recognizing professional telemarketing as the best direct marketing channel for new business development, including the technology sector.

An IT company’s growth depends on its ability to sell huge quantities of products and services to new and existing clients. This is why a constant flow of leads and sales opportunities is crucial to stay competitive in the technology industry. The challenge however is that most IT solutions providers have very few sales professionals in their organizations. Employees, who are generally engineers, do not have the expertise to sell and cannot always be expected to assume the responsibility of a salesperson. This is where the advantages of telemarketing to generate IT leads and getting a professional to do it come in.

IT telemarketing allows solutions providers to:

• Conduct strategic market targeting and segmentation.
• Have access to well-qualified leads and appointments.
• Work with highly-trained professionals who understand the complexities of the IT industry.

In today’s growing circle of technology solutions providers, holding customers is difficult enough, let alone finding new ones. IT-focused telemarketing is a guaranteed way of securing those all-important business opportunities.